This blog will provide all the information needed for successful selling, from the best online marketplaces in Europe to their commission fees.

Best Marketplaces to Sell in Europe & Commission Fees

Unlock unlimited potential with e-commerce sales in Europe! By leveraging the power of open borders, one currency, and regulatory unity across different nations, businesses now have access to a lucrative market. It's time to take advantage of its vast opportunities today. In this post, you'll find all the information needed for successful selling, from some of Europe's best marketplaces to their commission fees. 

Overview of the European e-commerce market

The European e-commerce market is a large and highly developed market, with a large number of consumers and businesses participating in online commerce. The market has seen significant growth in recent times, driven by the widespread adoption of the internet and mobile devices, as well as a growing desire for convenience and options.

Before expanding your e-commerce brand into Europe, it's important to be aware of certain key facts and understand the market.

The European e-commerce market is booming and provides a great opportunity for businesses to reach a wider audience. The region has the second-largest online market globally, making it an attractive market for companies looking to increase their customer base and revenue. 

Language and cultural diversity:

Europe is a potent mix of cultural expressions and linguistic variety. To better serve customers, it's critical to have a localization strategy that caters to the distinct preferences and needs of various cultures across the continent. It could include offering multiple languages or currencies as well as tailoring products based on local tastes.

Cross-border e-commerce:

As the European market expands, cross-border e-commerce is becoming increasingly attractive for businesses. However, making it successful requires careful consideration of taxes, customs, and regulations in each country you wish to target – setting up a streamlined strategy that allows your business to navigate foreign markets smoothly.

Fees and commissions:

Different marketplaces charge different fees and commissions for using their platform. Make sure to choose a marketplace that offers reasonable fees and commissions for your business model.

Payment methods:

When it comes to online payments, there is no one-size-fits-all solution. Although credit cards remain the most popular option for e-commerce in Europe, businesses must make sure that alternative payment methods such as PayPal, bank transfers, and cash on delivery are also available so customers can choose a plan that suits their needs. Providing multiple options ensures your business remains competitive - allowing you to optimize customer experience every step of the way!

Delivery and logistics:

Delivery and logistics can be challenging for e-commerce brands operating in Europe due to the many different countries, languages, and customs regulations. To ensure your business is operating at its highest potential, you'll need to get ahead by thoroughly researching shipping options, taxes, and customs regulations for each country where you offer products. Clear assessment will provide insights that can give a competitive edge in selling abroad.

Local regulations and laws:

Make sure to follow the rules and regulations of the European marketplaces you are selling on, including any tax restrictions, product safety, and consumer protection.

Data privacy and regulations:

Data privacy is at the forefront of concerns for all users in today's digital world. The European Union has taken robust and decisive action to protect consumers with General Data Protection Regulation (GDPR). Businesses that fail to comply may face harsh penalties and fines - underscoring just how important it is that they take compliance seriously.

Strong mobile commerce:

European consumers rapidly embrace mobile commerce, turning to their smartphones for online shopping. To keep up with this surge in demand and avoid losing customers due to a poor user experience, you should ensure that your website and apps have been optimized for superior mobile access.

SEO and SEM:

To achieve success in the highly competitive European e-commerce market, you need to invest your resources wisely. By utilizing search engine optimization (SEO) and search engine marketing (SEM) strategies, you can improve your brand’s visibility and reach a broader audience. Additionally, targeted advertising campaigns can be effective in delivering relevant messages to the right people at the right time, which is a fundamental aspect of any successful digital marketing plan.

Selling online in Europe opens up your business to a wide range of potential customers. To maximize your reach, you should explore the vast array of specialized marketplaces available across the continent, including specialized marketplaces for specific types of products or industries. Take some time to research these tremendous European marketplace opportunities so that you can determine which ones are best suited to help grow your business. 

Here are a few of the best marketplaces to sell in Europe:

Amazon: Amazon is an influential force in European e-commerce, paving the way for businesses to grow through their expansive marketplace and customer relations. Offering a wide range of product categories with features like fulfillment services and advertising options, Amazon has empowered sellers and consumers on its unending quest to revolutionize digital marketplaces worldwide.



eBay: eBay is a leading marketplace with an incomparable presence across the UK, Germany, and France. Enjoy expansive product selection plus valuable listing enhancement options to give you an edge on advertising that won't be beaten.



Etsy: Etsy is the perfect destination for shoppers looking to express their unique and creative style. With a widespread presence throughout Europe, this inspiring marketplace offers one-of-a-kind items from jewelry to handmade goods – all of which cater to those who appreciate artistic craftsmanship.



Alibaba: Alibaba is a well-known Chinese marketplace that provides wholesale and bulk purchasing options. It has a strong presence in the European market and can be an effective platform for promoting your products to a large audience.



Rakuten: Rakuten is a marketplace that has a broad reach throughout Europe and it is a popular choice for sellers of all types of products.



Zalando: Zalando is a marketplace that specializes in fashion and clothing products, it is a great choice for those who are looking to sell these types of items in Europe. With advanced technology solutions that are tailored for sellers of these kinds of goods, this marketplace is an ideal platform for expanding your customer base.



Cdiscount: Cdiscount is a leading French marketplace that is popular among savvy sellers. It offers a wide range of products from clothing, electronics to home decor, making it a one-stop-shop for customers.



Asos: Asos has been providing fashionable and on-trend clothing to customers worldwide for nearly two decades. It is a leading online retailer of its products and an array of other brands across 190 countries, including Great Britain, America, and Australia.

To ensure success in your business venture, it is advisable to explore a variety of marketplaces and local options. By casting a wider net with multiple platforms, you have higher odds of achieving desired results.



With the rise of e-commerce, digital marketplaces have enabled businesses to reach more customers than ever before. However, you need to bear in mind that working with these platforms may involve a cost: depending on their agreement and the marketplace, fees and commissions can be incurred as part of doing business online.

Here are a few examples of fees that you may encounter when selling on European marketplaces:

Listing fees: Some marketplaces charge a fee to list a product for sale on their platform. This fee may be a one-time fee or a recurring fee.



Transaction fees: Many marketplaces charge a fee for each sale made on their platform. Be aware that transaction fees may be associated with every sale - usually calculated as a percentage of the total price and dependent upon various factors such as product category. Protect yourself against loss by researching these charges before listing in any marketplace!



Fulfillment fees: Selling on marketplaces can be a great way to get your products out there. Look for options that offer fulfillment services, which encompasses storage and shipping of items you're selling- but remember that you may have to pay an additional fee for value-added services.



Advertising fees: Some marketplaces offer advertising services to help sellers promote their products. These services may come with additional fees.


Commission fees of the best marketplaces in Europe:

Knowing the commissions charged by the European marketplaces can be essential for success as a seller. It's important to understand that commission fees vary depending on different factors, such as the seller's account terms, product category, and other variables.

Amazon: Commission fees for Amazon in Europe vary by category, but for most product categories, the fee is around 15% of the sale price with a minimum fee of €0.30, plus extra charges based on services like fulfillment or advertising.



eBay: Sellers on eBay are charged a final value fee based on the category of their item and its sale price. Typically, this fee falls between 5-10%, with an added premium for specialized services like listing enhancements or marketing efforts.



Etsy: Etsy charges a transaction fee of 5% of the sale price of the item, as well as a payment processing fee of 3% + $0.25 for each sale. There may also be additional fees for certain services, such as payment processing or advertising.



Alibaba: Alibaba offers sellers a great way to reach customers in China and beyond, but there is a cost: the company charges commission fees based on the item's category and seller location. 



Rakuten: Rakuten charges a commission fee to sellers, which is a percentage of the item's sale price. The exact percentage depends on the item's category and the seller's location.

Zalando: Zalando charges a commission fee to sellers, which is a percentage of the item's sale price. Sellers should take into account the 15% commission fee for European sales when calculating their earnings potential.

Cdiscount: Cdiscount's commission fee is based on the item category and seller location. The percentage-based charge helps to ensure that all vendors are vying for fair prices when selling items through their platform.

How to choose the right marketplace for your e-commerce business?

Utilizing the right marketplace for your e-commerce brand in Europe is essential to providing quality services. There are several factors to consider when selecting a suitable platform for your brand. 

Target audience: For higher engagement and reach with your target market, consider specifying the types of markets best suited to meet your brand’s needs. For instance, if you're selling fashion items, then Zalando or Amazon Fashion may offer a wider selection of your customers than other e-commerce sites.



Product category: When selecting an online marketplace, you must consider the types of products you have. Different marketplaces are specialized in different product categories, so be sure that yours is well-suited for your chosen platform.



Fees and commissions: Marketplaces charge different fees and commissions for using their platforms. Consider which fees and commissions are most reasonable for your business model.



Customer service and support: When selecting a marketplace to sell on, it is crucial to consider the level of customer service and support that is offered to sellers. Look for a marketplace that provides adequate customer service and support to help you resolve any queries or problems that may arise quickly.



Integration with other sales channels: If you are already selling on other channels, such as your website or other marketplaces, look for a marketplace that offers easy connectivity between different platforms, allowing you to avoid the time-consuming task of manually entering data numerous times.



Customer reviews and ratings: Look for a marketplace with a good reputation among buyers and sellers. Customer reviews and ratings can give you an idea of the level of satisfaction of other sellers and buyers on the platform.



International shipping options: If you want to expand your business overseas, ensure that the marketplace offers international shipping solutions. It will enable worldwide access to your products and services, opening up a world of potential customers!

Ultimately, the right marketplace for your business will depend on your specific needs and goals. Try out a few marketplaces to see which works best for your business.

Grow your e-commerce business globally with OPLOG
OPLOG manages the entire e-commerce operations for your business, from receiving and storing products in its warehouse to picking, packing, and shipping your customer orders. The main advantage of OPLOG fulfillment is that it allows your brand to focus on its core competencies, such as sourcing products, marketing, and sales.

Besides, OPLOG stores your products through contracted fulfillment centers and ensures that your orders are shipped to all European countries. If you are looking to expand to new countries, you can contact us and get a quote!

Searching for ways to optimize business operations and enhance customer reach? Discover effective solutions and streamline your business today!

Why the UK is Emerging as a Hub for Efficient Delivery

The Fulfillment Frontier: Why the UK is Emerging as a Hub for Efficient Delivery

As the world becomes increasingly connected and globalized, businesses are looking for ways to streamline their operations and reach customers more efficiently. One of the key factors in achieving this goal is the concept of fulfillment, which refers to the process of delivering products or services to customers in a timely and cost-effective manner. In recent years, the UK has emerged as a leading hub for fulfillment, and in this blog post, we will explore why.

One of the main advantages of the UK as a fulfillment hub is its strategic location. Situated in the heart of Europe, the UK is well-positioned to serve as a gateway to other major markets in the region. It also has access to key transportation routes, including major ports like London Gateway and Southampton, as well as airports like Heathrow and Gatwick. This means that businesses operating in the UK can enjoy faster delivery times and reduced transportation costs.

Another factor that has contributed to the UK's emergence as a fulfillment hub is its advanced infrastructure. The country has invested heavily in transportation and warehousing facilities, including the construction of new logistics parks and distribution centers. Additionally, the UK is home to some of the most advanced fulfillment technology and e-commerce capabilities in the world, such as automation and robotics. This infrastructure ensures that businesses operating in the UK can meet the demands of their customers efficiently and effectively.

The UK also has a highly skilled workforce, which is essential for maintaining its competitive edge as a fulfillment hub. The country has a large pool of logistics professionals, warehouse workers, and fulfillment specialists who are well-trained and experienced in their respective fields. Additionally, the UK's education system and training programs for logistics professionals are among the best in the world. This ensures that businesses operating in the UK can benefit from a skilled and reliable workforce.

Finally, the UK government has been instrumental in supporting the fulfillment industry through investments in infrastructure, training programs, and research and development. This support has created opportunities for businesses to access government incentives and grants, which has further strengthened the UK's attractiveness as a fulfillment hub.

In conclusion, the UK's emergence as a leading fulfillment hub is no accident. Its strategic location, advanced infrastructure, skilled workforce, and government support have all contributed to its success in this area. As businesses continue to look for ways to streamline their operations and reach customers more efficiently, the UK is well-positioned to continue its growth as a fulfillment hub, with implications for the country's economic growth and competitiveness in the global market.

To sum it up, partnering with OPLOG can help UK businesses manage their logistics operations with ease, without the need to establish their own fulfillment center. Our comprehensive range of services, including warehousing, pick and pack, order fulfillment, and shipping, are designed to help businesses streamline their supply chain and meet their customers' demands. We are committed to providing reliable and efficient services to help businesses optimize their operations while reducing costs. With our expertise and dedication, we can extend our top-notch fulfillment solutions to businesses in the region, ensuring their logistics operations run smoothly.

Partner with OPLOG today and let us help your business succeed in UK Market!

Learn how to implement the three pillars of an omnichannel strategy - marketing, sales, and fulfillment - for your business with our ultimate guide.

Ultimate Guide to Omnichannel Strategy

Ultimate Guide to Omnichannel Strategy: Marketing, Sales, and Fulfillment

An overwhelming majority of consumers - 87% to be precise - expect a seamless experience across all touchpoints of businesses in the current digital era. This is where omnichannel strategy comes into play for your business to thrive. Therefore, our ultimate guide aims to provide everything you need to know about omnichannel strategy, shedding light on its significance for your business while presenting a detailed roadmap for its implementation.

What Is Omnichannel Strategy and Why Your Business Needs It

An omnichannel strategy is a customer-centric approach that integrates all business channels to provide customers with a seamless and consistent experience. By implementing an omnichannel strategy, your business can improve customer satisfaction, boost revenue, and gain a competitive advantage.

Why Your Business Needs an Omnichannel Strategy

Customers expect to interact with businesses on their terms, whether it's through a website, a mobile app, or a physical store. By providing a seamless experience across all channels, you can increase customer satisfaction and loyalty, boost revenue and profits, and gain a competitive advantage in the market. By adopting an omnichannel approach, your business can benefit from the following advantages:

Increase customer loyalty: Consistently delivering a personalized experience to your customers across all channels can help build trust and foster loyalty. It can lead to positive word-of-mouth marketing, which can help attract new customers to your business.

Improve customer experience: By providing a seamless and hassle-free experience to your customers, regardless of their channels, you can boost their overall satisfaction with your brand. It can increase customer retention and a more substantial reputation for your business.

Drive higher sales: A well-executed omnichannel strategy can make it easier for customers to purchase your products or services, leading to increased sales. By offering multiple channels for customers to interact with your brand, you can reach a broader audience and increase your chances of converting potential customers into loyal ones.

Gain better data insights: By integrating your channels, you can collect more accurate and actionable data about your customers' behaviors, preferences, and purchase history. This data can help you tailor your marketing and sales strategies to meet better your customers' needs and preferences, which can help you drive more sales and grow your business.

The benefits of an omnichannel strategy make it a crucial asset for your business striving to enhance your brand recognition and outperform your competitors in the market. The following section will explore how your brand can leverage omnichannel marketing to achieve these goals effectively.

The Three Pillars of Omnichannel Strategy

The three pillars of omnichannel strategy - marketing, sales, and fulfillment - work together to create a seamless and consistent customer experience across all channels. This section will focus on the omnichannel strategy's sales pillar, which is critical in improving customer experience and boosting revenue.

I. Omnichannel Marketing: How to Boost Your Brand Awareness

Omnichannel marketing is indispensable for businesses seeking to expand their brand awareness and captivate customers through various channels. To implement a successful omnichannel marketing plan, follow these steps:

Begin by identifying your target audience and understanding their preferences to determine which channels and messages resonate with them the most.

Maintain a consistent brand message across all channels to develop brand recognition and instill customer trust and loyalty.

Utilize various channels such as social media, email, mobile apps, and in-store experiences to engage with your customers while ensuring that messaging is consistent across all channels.

Personalize your messaging based on customer behavior and preferences, providing a more personalized and engaging experience.

Continuously measure and analyze your results to optimize your omnichannel marketing strategy, identifying areas for improvement and adjusting your approach accordingly. 

With these steps in mind, you can effectively leverage an omnichannel marketing strategy to strengthen your brand's presence, engage your customers across multiple channels, and drive sales.

II. Omnichannel Sales: How to Improve Your Customer Experience and Boost Revenue

Omnichannel sales refer to integrating all the channels a business uses to sell its products or services, including online, in-store, mobile, and social media. By using a variety of channels, companies can create a more convenient and personalized shopping experience for their customers.

One of the critical benefits of omnichannel sales is improved customer experience. By providing customers with various purchase options, such as online ordering, in-store pickup, and delivery, businesses can cater to their customer's preferences and create a more seamless shopping experience. For example, a customer may prefer to browse products online but prefer to pick them up in-store. By offering both options, businesses can provide customers the flexibility they need to purchase on their terms.

Another benefit of omnichannel sales is increased revenue. By leveraging multiple channels, businesses can reach a larger audience and create more opportunities for sales. For example, a customer may see a product on a company's social media page and decide to purchase through their online store. By providing multiple channels for customers to buy, businesses can increase their chances of making a sale and boosting their revenue.

Moreover, businesses can leverage customer data to create personalized sales experiences across multiple channels. For instance, companies can use data to offer customers customized product recommendations, promotions, and discounts based on their browsing history and purchase behavior.

III. Omnichannel Fulfillment: How to Streamline Your Supply Chain

Fulfillment is an essential aspect of any omnichannel strategy as it ensures that customers receive their orders promptly and efficiently, regardless of the channel they use to place them. Omnichannel fulfillment involves the complete services of B2B and B2C operations, including inventory management, order processing, shipping, and delivery. By implementing an effective omnichannel fulfillment strategy, businesses can streamline their supply chain, reduce operational costs, and improve customer satisfaction and loyalty.

An omnichannel fulfillment strategy can help businesses meet the different needs of B2B and B2C operations by providing a flexible and scalable approach to order fulfillment. By integrating multiple sales channels, such as online marketplaces, e-commerce websites, and physical stores, businesses can offer a seamless and consistent customer experience across all touchpoints.

For B2B operations, an omnichannel fulfillment strategy can provide features such as bulk ordering, custom packaging and labeling, and direct-to-store delivery options. By offering these features, businesses can cater to the unique needs of B2B customers and enhance their satisfaction and loyalty.

For B2C operations, an omnichannel fulfillment strategy can provide features such as fast and reliable shipping, multiple delivery options, and real-time order tracking. By offering these features, businesses can meet the high expectations of B2C customers for convenience and speed and increase their satisfaction and loyalty.

In summary, an omnichannel fulfillment strategy can help businesses to meet the different needs of B2B and B2C operations by providing a flexible and scalable approach to order fulfillment. By offering a seamless and consistent customer experience across all touchpoints, businesses can enhance customer satisfaction and loyalty and gain a competitive edge in the market.

Unlock the Power of Omnichannel Fulfillment for Your Business: Streamline Your B2B and B2C Operations Today with OPLOG

Are you looking to enhance your business operations and streamline your B2B and B2C processes? Look no further than OPLOG omnichannel fulfillment services. With our expertise in omnichannel strategy and logistics, we can help you unlock the power of a seamless and efficient supply chain. 

Our comprehensive services cater to the unique needs of both B2B and B2C operations, ensuring a smooth flow of products and services from start to finish. With our help, you can improve customer satisfaction, boost loyalty, and increase revenue. 

Don't wait any longer to optimize your operations – partner with us today to experience the benefits of omnichannel fulfillment.

Why omnichannel fulfillment is necessary ? Learn how to enhance your operations and thrive in the retail industry with our comprehensive guide.

Embracing Omnichannel Fulfillment

Embracing Omnichannel Fulfillment: A Game Changer for Your Business

In today's fast-paced and dynamic retail landscape, meeting customer expectations on various channels is a growing challenge for businesses. With the rise of e-commerce, the lines between online and offline shopping are blurring, and it's becoming increasingly crucial for businesses to adopt an omnichannel fulfillment approach. This means providing customers with a seamless and consistent experience across all touchpoints, whether they choose to shop in-store or online. In this blog post, we'll explore why omnichannel fulfillment is necessary for companies to stay competitive and thrive in today's retail landscape and cover key areas to catch up with your competitors, such as real-time inventory visibility, seamless order management, and a well-connected supply chain network. By the end of this post, you'll have a better understanding of why omnichannel fulfillment is essential for your business and how you can implement it to drive growth and success.

Enhancing Operations for Omnichannel Fulfillment: Key Areas for Businesses to Focus On

To keep up with the demands of omnichannel fulfillment, it's essential for businesses to identify areas where they can enhance their operations. Some key areas include real-time inventory visibility, seamless order management across channels, and a well-connected supply chain network. By continuously improving these areas, businesses can respond promptly to customer needs and ensure the accuracy of delivered orders.

Technology plays a pivotal role in streamlining omnichannel fulfillment operations. An effective order management system, for instance, is invaluable when it comes to tracking and managing orders across multiple channels. Moreover, utilizing data analytics can help companies identify patterns and trends, optimize decision-making, and forecast demand with greater accuracy. Embracing innovative technologies allows businesses to be more agile in their fulfillment processes, ensuring a competitive edge over their rivals.

The Benefits of an Organized Inventory System

An organized inventory system is vital for managing stocks and monitoring orders across various channels. With a transparent view of the inventory, businesses can minimize stockouts or overstocks, reduce excess costs, and maintain optimal stock levels. Furthermore, streamlined inventory management facilitates easier collaboration with vendors, better planning of promotional strategies, and improved cash flow management.

At OPLOG, we believe that embracing omnichannel fulfillment can be a game changer for businesses looking to stay competitive and meet the evolving needs of their customers. By leveraging physical stores, gaining real-time access to inventory data, offering e-commerce fulfillment, and expanding their reach, businesses can provide a seamless shopping experience that drives customer satisfaction and sales. Let’s look at it more deeply;

Distribute your products to retail stores

Businesses can leverage their physical stores as distribution centers through an omnichannel fulfillment approach. This approach enables businesses to use their stores as a hub for inventory management and product delivery, resulting in faster and more efficient product delivery to customers. 

Explore how OPLOG can streamline your inventory management and enhance product delivery for a seamless omnichannel experience. 

Acquire real-time access to optimize business operations

Inventory data can be accessed in real-time across all channels, from brick-and-mortar stores to online marketplaces, through our omnichannel fulfillment solution. This visibility allows businesses to make informed decisions on product availability and pricing, leading to higher customer satisfaction and sales.

Our omnichannel fulfillment services also include e-commerce fulfillment, providing customers with multiple shipping options such as in-store pickup, ship-from-store, and direct-to-customer delivery. This enables customers to choose the most convenient option for them, resulting in a better overall shopping experience.

Through our omnichannel fulfillment approach, businesses can expand their reach and become global brands by offering multiple channels for customers to shop and receive products. This allows businesses to tap into new markets and reach customers they may not have been able to before.

If you're looking for a comprehensive omnichannel fulfillment solution, look no further than OPLOG. Our team of experts can help you streamline your inventory management and product delivery, no matter where your customers shop. In both B2B and B2C operations, the products are promptly prepared and dispatched upon receipt of the order, without any ambiguity regarding inventory, to be received by either the vendors or end buyers. With our omnichannel fulfillment services, you can provide a seamless shopping experience that drives customer satisfaction and sales.

Contact us today to see how OPLOG can help take your business to the next level.

As an e-commerce business, you may have heard of the phrase “distributed inventory” or “decentralized warehousing”. But what exactly is it?

The Advantages of Decentralizing Your Warehousing

As an e-commerce business, you may have heard of the phrase “distributed inventory” or “decentralized warehousing”. But what exactly is it? Well, distributed inventory is physically stored in multiple warehouses to be closer to customers thus reducing the distance and time required to ship orders. This means that when a customer places an order online, they can expect to receive their order faster than if it was shipped from one central warehouse. Here are some benefits of decentralizing your warehousing.  

Firstly, decentralizing your warehousing helps speed up shipping without breaking your bottom line. With multiple warehouses located close to customers, it reduces the time and cost associated with shipping from one location across large distances. This has proven beneficial for businesses that rely on fast delivery times as part of their customer service promise. Moreover, decentralized warehousing also makes for smarter stocking decisions as you can better predict where items need to go and which items should be stocked at certain locations.  

Secondly, the heavier your products, the more cost savings you will experience when using decentralized warehousing. Shipping heavier items can be expensive due to higher transport costs associated with long-distance shipments. With distributed inventory, you can save money because these weight-related costs become negligible when shipping shorter distances from smaller warehouses. This directly impacts your bottom line and helps keep costs down while providing a better service experience for customers.  

Finally, having a source of backup stock in case of extreme weather conditions is an invaluable asset when using decentralized warehousing models. If a warehouse becomes inaccessible due to bad weather or other unforeseen circumstances, having another option readily available helps ensure that orders are still fulfilled on time even in adverse conditions—this provides peace of mind and reassurance for both customers and business owners alike!  

Decentralized warehousing offers many advantages over traditional centralized models including faster delivery times, cost savings on heavy items, and security measures in cases of extreme weather conditions. In addition to providing businesses with an improved customer service experience, it also ensures efficient inventory management by allowing businesses to better predict where items need to go and which items should be stocked at certain locations.

For any e-commerce business looking for ways to optimize its fulfillment process, investing in distributed inventory solutions is definitely worth considering! 

To take full advantage of the benefits mentioned above and optimize your eCommerce fulfillment process, it's crucial to partner with a reliable and innovative distributed inventory solutions provider like OPLOG! 

Click here to read our blog post to learn everthing about logistics including fields of it such as third-party logistics (3PL) and e-commerce logistics.

Everything About Logistics and Its Fields | OPLOG

The French word "logistique" was formed from the meaning of "supplying and accommodating military units." Initially, logistics was vital in transporting military personnel, equipment, and goods. Later, logistics became more widely used in transporting commercial goods within the supply chain. Nowadays, the delivery of a product covers all transactions carried out during the period.

Logistics is the process of planning and applying transportation and storage of consumer goods from the point of production to the end of consumption smoothly and at optimum cost. Logistics processes have great importance in meeting customer requirements in a timely and cost-effective manner.

The reliable and timely delivery of products throughout the supply chain has been of great importance since the concept of trade existed. However, especially with the technological developments in recent years, the fact that eCommerce has started to take up more space in our lives has brought the concept of logistics to a more critical point than ever before.

Today; suppliers, manufacturers, distributors, and retailers must continually improve their logistics processes to meet the demand for faster and more cost-effective delivery of a broader range of products. They have access to real-time data about disruptions that may arise during the order process, inventory, delivery, and supply chain stages of orders received throughout the supply chain. We know that success in logistics means increased efficiency, lower costs, higher production rates, better inventory control, more innovative use of warehouse space, improved customer and supplier satisfaction, and a better customer experience.

Logistics is responsible for analyzing and coordinating a business's entire supply chain.

Manage the allocation of raw materials, consumables, and end products

Developing business relationships with suppliers and customers

Meet the needs of customers for a smooth delivery process and understand how to meet these needs

Improve the strategies to minimize the cost or time required to transport products

To review and identify areas for improvement in logistics functions such as purchasing, inventory entry, storage, transportation, correct information flow, and planning of these activities.

Shipping and physical distribution are critical steps for the requested product or service to reach its destination correctly at the time. This process needs different transportation methods such as domestic, international, air, sea, land, and railway.

A supply chain, or in other words, a logistics network, is the name given to the network of managerial tasks in which the flow of materials and information is effectively provided between suppliers, manufacturers, distributors, retailers, and consumers. The supply chain can also be defined as creating business models that increase customer satisfaction by integrating basic business processes such as the design, planning, operation, control, and monitoring of operations in the most accurate way.

Inventory management is all of the processes that are carried out to keep the products that must be kept in balance to meet the needs of a company, and in this way, all movements in the stock can be quickly followed. Today, stock management, which has started with automatic systems rather than a workforce, provides many benefits for the user. It is crucial for a company to control stock management by an automated system instead of the classical counting method. Since the rate of mistakes in the workforce is much higher than in the automatic system, the probability of being victimized in cases such as incorrect stock counting or forgetting is very high. In logistics, this system counts the stocks automatically.

The collection centers of the produced goods or services before distribution are warehouses. As crucial as the continuation of production is for companies, the trouble-free storage of the end products is just as necessary.

The packaging job is to deliver the products in the warehouse to the customer with a solid, clean, neat appearance. Each company can choose suitable packages and customize their boxes as they wish. Packaging safety is essential when sending a reliable product from the seller to the buyer to ensure customer satisfaction.

Today, while the vast majority of companies focus on their activities, they need a helpful intermediary for the complete and correct execution of these activities. They receive this help from service providers who are experts in their fields. This service, obtained from service providers depending on agreements and contracts, is called outsourcing.

Third-party logistics is the services received from a third party outside the company, which covers the efficient and effective planning, management, and control of the mobility within the supply chain according to the needs of the companies. Today, many eCommerce companies collaborate with 3PL companies to increase operational quality, reduce costs and improve customer service. 3PL also offers many different services and advantages to its users.

A lead logistics provider (LLP), also called a fourth-party logistics provider (4PL), offers a variety of tasks for every step of your supply chain, including managing other 3PLs, overseeing transportation management, and overseeing warehouse operations, or controlling any part of the procurement process. The LLP (or 4PL) system is your primary supply chain, management provider.

Reverse logistics is the process of accepting products or parts returned from the point of consumption so that the manufacturer can carry out activities such as remanufacturing, disposal, and recycling. The process aims not to deliver the product to the consumer but to send the product from the consumer to the manufacturer. Reverse logistics often includes product acceptance, product receipt, product inspection, product reuse, product recycling, and product burial.

Global logistics is transporting products in an international supply chain from the moment of production to other regions utilizing an intermodal transportation system by ocean, air, rail, and road.

eCommerce logistics refers to the processes involved in storing and shipping inventory for online stores or marketplaces, including inventory management, picking, packaging, and shipping of online orders. eCommerce logistics starts with the stocks leaving the manufacturer and continues until the product is delivered to the customer. The dynamics of eCommerce logistics are manufacturers, fulfillment centers, distribution centers, and transporters. It also provides significant advantages to its users.

Supply logistics is the whole process from receiving the raw material from the producer to delivering it to the consumer. These include planning stages such as receiving the goods, loading the goods, checking the product, maintaining stock control, storage and transportation. In procurement logistics, this planning is carried out, and continuous communication is established with the points determined to ensure that the procurement process is flawless.

Whether you are a goods-oriented, service-oriented, or eCommerce business, choosing the best logistics company is necessary. At this point, we can be the logistics partner you are looking for, thanks to our technological power and scalability ability. Moreover, we have a working culture and a growth rate of 4564%, and besides, we are the most technological logistics company in Turkey. Contact us if you want to solve your logistics problems by taking advantage of OPLOG's professional perspective and experience in the sector.

Click here to learn e-logistics service and manage your e-commerce logistics without any problems and enjoy your e-commerce!

What is E-Commerce Logistics

Have you ever received the wrong product that you buy online? Probably everyone has had this problem. And we don't even want to mention how annoying and demoralizing this is.

eCommerce now has an essential share in every consumer's life, both in terms of price advantage and easy affordability of the online shopping experience. With the increasing consumer demand, companies that sell online and are part of the eCommerce ecosystem have often been unable to solve their complex logistics processes regarding delivering their products to consumers.

Moreover, at the starting point of this problem, the problem emerges from the eCommerce companies' mismanagement of the process and their fear of costs. However, the resulting error and time loss costs are perhaps much more than they would give to a logistics partner working on eCommerce logistics. In addition, how can they take this risk in an industry where the consumer experience is so compelling?

eCommerce logistics is the process of managing the inventory management, control, and warehousing operations of eCommerce companies that offer an online shopping experience at the point of delivery to the consumer, together with the warehouse management system (WMS), productivity software, and workforce experience, which an expert logistics partner hosts. In this process, eCommerce companies that use the advantages of working with the right logistics partner will grow directly by increasing customer satisfaction.

eCommerce requires unique proficiency and professionalism in managing its inventory. Therefore, we invite eCommerce retailers to explore the advantages of working with a logistics partner, such as OPLOG, who performs flawless eCommerce logistics, to grow in real-time, and to be aware of inventory movements.

When the consumer clicks the "buy" button in online shopping, eCommerce logistics (fulfillment/order fulfillment), which we define as post-purchase operations, starts. This part of the supply chain begins with accepting products into the warehouse and continues with stock management, order preparation, and shipping processes. eCommerce logistics (eCommerce fulfillment service) is integral to your operations.

The most crucial factor we should consider when choosing a logistics company is the reliability of the services, their solution-oriented approaches, professionalism, service quality, and operation solution capabilities, rather than the company's cost to you.

Research and examine the companies you will always work with and entrust your products to in detail and seriously. If you do not do this, you will ignore that not every logistics company can be an expert in every subject.

For example, suppose you enter into cooperation related to road logistics with a company specializing in airline logistics. In that case, it is not even sincere that you will lose time, money, and customers.

Years ago, there were not many people and institutions that could act as intermediaries. But with the eCommerce industry growing tremendously worldwide, the link between producer and consumer has become more complex. 

More and more intermediaries and individuals enable products to reach customers.

Manufacturers or suppliers are the people who keep the product in stock and send it to the relevant center. The manufacturers produce the products, and they are sent to the logistics or fulfillment centers after the order is placed.

Fulfillment centers are of great importance in this process. Fulfillment centers are warehouses that keep inventory close to end consumers. As soon as orders are received, they are packed here and delivered quickly. Fulfillment centers may be owned or leased by the 4PL company, which provides a professional service to many brands.

 Large eCommerce retailers have their products in multiple centers in Turkey and worldwide for direct-to-consumer and B2B orders. Having your products in one central location can result in extra shipping costs and longer delivery times. Therefore, keeping your inventories in different areas instead of keeping them in one place gives you the advantage of faster shipping. You can also adjust your storage needs and final shipping destinations.

Shipping companies take on the role of transporting products to their destination. It is imperative to agree with the right cargo company because the carriers are one factor that affects the speed of shipment and package durability.

eCommerce technology continues to provide cost-effective corporate information for eCommerce businesses. With modern reporting and distribution metrics, it helps you see and work on what works or doesn't work in your supply chain. 

E-ticaret iadelerini stoklarınıza geri alırken bazı zorluklar yaşamanız olası. Hem maliyetli hem de zaman alıcı bu tür zorluklar yaşamamanız için 4PL’ler size bazı avantajlar sunar. Bu avantajlar sayesinde iadeleri, basit ve uygun maliyetli bir şekilde stoklarınıza geri alıp satışlarınıza devam edebilirsiniz.

Besides the advantages mentioned above, eCommerce businesses can focus entirely on growth while having a logistics network that can satisfy their customers.

Contact us for our eCommerce logistics service powered by fulfillment technology that covers all your post-purchase needs and do not pay any fees other than warehousing and order fulfillment. 

Discover how our customer Woohoobox increased their sales and grew with OPLOG.

Click here to read what e-commerce logistics is and, a complete guide to e-commerce operations which explains all about logistics services.

Complete Guide to E-Commerce Operations

E-Commerce Logistics 101: Complete Guide to E-Commerce Operations

With the rapid expansion of technological advancements in the online world, merchants gained unprecedented openings that go far beyond the limits of traditional commerce networks. So, the logistics get its share from these openings and brought a new soul with fast picking, packing, and shipping services. Let's dive deep into the logistics sea with us and learn how e-commerce logistics plays a major role in every e-commerce business.

E-Commerce logistics can be defined as logistics of e-commerce sales. It is mainly opposed to the traditional logistics set up by retailers. The processes of e-commerce logistics involve a wide range of services like picking, packing, and shipping.

E-Commerce logistics services appear ideal for businesses that don't want to deal with e-commerce operations or have outgrown warehousing capabilities to the point where they cannot ship their orders. An e-commerce logistics partner is one of the options to receive e-commerce logistics services or fulfillment services.

What are the stages of E-commerce logistics Service?

Picking, packing, and shipping are time-consuming, especially during the busiest time of the year. Partnering with an e-commerce logistics service provider could be the solution to solve obstacles to your e-commerce operations, which would allow you to focus on customer service and grow your business.

A complete e-commerce logistics service in an e-commerce system consists of 4 stages. These stages are;

The e-commerce logistics system or fulfillment system, which provides a wide range of services, does not cover studies such as the preparation of catalogs and product information. Furthermore, companies must follow the necessary steps for the system to be efficient.

However, implementing each step in the system may not be needed according to the terms of the service. To wrap up, you can choose accordingly with the services you want to use because it is about the product you will sell.

The progress of the logistics service stages is as follows;

Warehouse management refers to the practice of storing the products in a particular place from the beginning of the sales process until the products are ordered. In addition, this phase requires the maintenance of space usage, stock control, and transport equipment to be performed most efficiently.

In this process, all warehouse management transactions were met by fulfillment service, thereby making your products reach your customers in the fastest way. At the same time, it provides positive feedback to your company in customer satisfaction.

The order management phase includes all processes such as receiving requests and orders, pricing factors, keeping records, controlling stocks, making stock allocations, conveying production or purchasing needs to the necessary places, tracking orders, keeping delivery and collection under control.

OPLOG, the industry leader in order fulfillment, preserves the collection of your orders and returns flawlessly and uninterruptedly. OPLOG also gearshifts the shipping and inventory to deliver an integrated e-commerce logistics experience.

3. Packing and Shipping of Fulfillment Product

With fulfillment service, when the products are received from the warehouse, they are arranged accordingly with a specific packaging system and sent to customers by the company. In this way, the seller does not deal with extra costs.

Thanks to OPLOG, which serves as a fulfillment center, you do not have to deal with all these transactions related to e-commerce. At the same time, you can gain substantial profit conversions as a seller from the effort, time, and cost spent on order management.

Customer support provides help when customers have trouble with a product or service. For instance, the support service team is the one who is responsible for answering questions of customers, informing customers in case of possible returns, providing real-time order tracking reporting, and so forth.

OPLOG offers tech-enabled fulfillment services with end-to-end track and trace services, including unified inventory control, an integral buying and returning experience, and transparent e-logistics technology.

Partnering with OPLOG, you can take care of all your sales channels quickly with one logistics partner, one inventory, and one e-logistics system. So, boost your sales and maximize product distribution by consulting an OPLOG fulfillment expert.

Companies partner with logistics providers to boost efficiency and profits. Explore how collaborations shape success in today's business landscape.

Fulfillment Center vs. Ordinary Warehouses

Working with a logistics partner has become necessary for industries that require intensive warehouse use. With the rapid development of warehouse technology, smart warehouses have become focused on efficiency and profit. Smart warehouses, which have an important place, especially in fulfillment service processes, increase their role in developing eCommerce day by day.

Thanks to the fulfillment smart warehouse service, you will get rid of the financial burdens and complex processes that frequently occur during the distribution period while increasing the efficiency of your warehouse. Smart storage systems, defined as storage technologies that integrate each other, are technological ecosystems in which products are automatically received, limited, sorted, and arranged for shipment.

What is Fulfillment Smart Warehouse Service?

A fulfillment center like OPLOG refers to a service model that precisely corresponds to the concept of eCommerce logistics. If you are a seller with an online store in the eCommerce system, you need to prepare to send a product you sell to your customers. These preparations involve many risky and time-consuming complex processes such as packaging, storage, and control of products. Thanks to the OPLOG fulfillment smart storage service, you can easily handle all operations and devote time to your work.

What are the Benefits of Using Fulfillment Smart Warehouse?

Fullfilment