OPLOG ❤ Woohoobox

"There were times when we could not fulfill orders even though we were working at full capacity before outsourcing our supply chain management processes. Since we decided to get a fulfillment service, our orders are fulfilled on time. We transferred our logistics processes to OPLOG. Now, we can develop and diversify our products and focus on our sales.”

Azar Shirinov ,
Woohoobox, Co-Founder

The global stationery industry reached 85.5 billion dollars in the year 2020. The market is expected to grow at a CAGR of around 4% until 2026. Nowadays, being in such a profitable sector and surviving in the market is not as easy. The variety of the products and prices of the products do not guarantee success anymore. After all, no matter how good the products are or how much money is spent to announce the brand, all efforts are wasted when the product is not delivered on time.

At this point, brands that can manage their supply chain activities seamlessly are more likely to become industry leaders. Brands gain sustainable success in e-commerce by using the advantages of the technology, being closer to the market, knowing what customers demand, and responding quickly to the customers' demands. When it comes to e-commerce, those issues become more critical. This is how Woohoobox differs from its competitors. Woohoobox prioritizes its supply chain management and puts it at the center of its growth strategy; the brand is taking immediate steps toward becoming one of the industry's pioneers.

E-commerce logistics is one of your brand's most essential dynamics (or perhaps the most important) to ensure customer satisfaction and loyalty. Although an e-commerce brand has done everything right, it cannot supply the product and deliver it to its customers on time due to the disruptions in the logistics processes. It is almost inevitable that it will have difficulties in order processes. For this reason, malfunctions that may occur in e-commerce logistics processes may result in dissatisfaction of the end-user.

At this point, we started our conversation by asking Azar Shirinov, co-founder of Woohoobox, how they used to carry out e-commerce logistics processes before the brand began working with OPLOG. Shirinov explained that while they were carrying out their supply chain processes within the company, they frequently faced operational problems due to the increasing number of their sales. He stated that the increase in orders and variety of products resulted in issues such as the inability to manage product returns, product loss, stock loss, and imbalances in stock numbers.

“As our sales volume increased, our operational burdens increased, and we were having problems with scaling. Our issues were clear, we weren't able to fulfill orders efficiently, and we couldn't manage returns efficiently."

Azar Shirinov,
Woohoobox, Co-Founder.

Although the primary goal of e-commerce businesses is to optimize the post-purchase process at the right time to boost sales, the post-purchase process is a time-consuming and complicated sphere that keeps businesses away from this goal. Therefore, services of end-to-end post-purchase operations (order fulfillment services) appear ideal for companies that don't want to deal with e-commerce operations to the point where they cannot achieve their primary goals. Businesses usually prefer order fulfillment service by the provider for logistics management and the whole process, including warehouse and order management.

Order fulfillment is considered to represent a small part of e-commerce logistics operations. Returns management, inventory management, storage process, stock controls, packing, value-added services, and shipping are the parts of the iceberg that do not appear, which constitute the primary operational intensity. This is precisely the point that should be considered when choosing fulfillment providers that provide these services, defined as end-to-end e-commerce logistics process management. For your business, it might be decisive to choose a fulfillment service provider that offers not only a small part of the process but also the entire process of reliable, professional, high-quality, and cost-effective e-commerce logistics.

By letting the management of post-purchase processes to OPLOG, Woohoobox has increased the order fulfillment speed from38%to150%since the day it worked with OPLOG.

Woohoobox, one of the successful business partners of OPLOG, which has expanded its e-commerce operations by 93% and increased its product range to over 20,000, competes with giant brands in the stationery industry today.